About Us

Gator Outfitters is a leading direct to consumer retailer of premium soft goods in the outdoor industry. By leveraging technology, direct marketing and cutting edge fabrics Gator Outfitters and its affiliated brands (Bluewing, SWAMP) are able to offer top-quality clothing, bags and accessories at a fraction of the price of comparable products.

We are able to use the same factories, fabric technologies and designers as the leading manufacturers and sell direct to our consumers for less than half the price. Just by cutting out the retailer we save our customers 50%.